Published On: October 16, 2025|945 words|4.7 min read|
If the box must ship, stack, and survive abuse, choose corrugated cardboard (corrugated fiberboard). If it must sell on a shelf, fold cleanly, and print beautifully with a light product inside, choose chipboard (folding carton paperboard). Many teams run a combo: chipboard inner box or tray for presentation, inside a corrugated shipper for protection. That’s the highest return path for most brands.

  • Chipboard (Folding Carton / Paperboard): Dense, single-ply paperboard (often 8–24pt). Folds sharply, prints crisply, excels for retail cartons, sleeves, and inserts. Limited cushioning; not designed for heavy stacking.
  • Cardboard: A fuzzy, non-technical umbrella term people use for paper-based board. In this guide, when we say “cardboard” in shipping contexts, we mean corrugated cardboard.
  • Corrugated Cardboard (Corrugated Fiberboard): Multi-ply structure with fluted medium between liners (E/B/C/BC). Engineered for compression, cushioning, and stacking in parcel, LTL, and palletized freight.

Quick clarity: chipboard box vs cardboard (in shipping) almost always resolves to folding carton vs corrugated shipper.

Chipboard vs Corrugated (Cardboard)

Dimension Chipboard (Folding Carton) Corrugated Cardboard (Fiberboard)
Strength & Cushioning Low–Medium; relies on inserts Medium–High; flute provides crush resistance & energy absorption
Stacking / Time-Under-Load Short stacks only Designed for stacking; choose ECT/BCT to match load
Printing & Shelf Appeal Excellent (offset/digital, tight folds) Good (flexo/digital; higher caliper can soften fine detail)
Moisture Tolerance Moderate; can add water-based topcoats Better; liners + coatings; double-wall for harsh lanes
Weight & Dim Weight Very light board; minimal structure Heavier per sheet, but optimizes protection per pound
Cost (Per Unit) Low for small/light SKUs; very efficient die-cutting Scales well for shipping; cost rises with flute/grade
Recyclability Widely recyclable (paper stream) Widely recyclable (paper stream)
Best Fit Retail cartons, sleeves, inner trays, slip sheets Shippers, mailers, master cartons, heavy/fragile goods

Thickness & Strength Mapping

Chipboard (Folding Carton) — Typical Calipers

  • 8–12 pt (≈0.2–0.3 mm): sachets, sample sleeves, small cosmetics
  • 14–18 pt (≈0.36–0.46 mm): most retail cartons (beauty, pharma, confectionery)
  • 20–24 pt (≈0.5–0.6 mm): premium cartons, rigid sleeves, carded sets

Corrugated — Common Flutes & Grades (Indicative)

  • E / F flute: fine print display, light mailers; choose ~32–40 ECT
  • B / C flute: mainstream shippers; ~32–48 ECT depending on weight/route
  • BC double-wall: large cubes/long spans/tall stacks; 51–61+ ECT equivalents; validate with BCT & compression tests

Trigger points to move up spec

  • Any side ≥ 24 in or long spans that can bow
  • Packed weight ≥ 30–40 lb or clamp-truck handling
  • Tall stacks (long dwell) or mixed LTL with rough touchpoints
  • Fragile contents needing corner/edge energy absorption

Note: Numbers above are directional for planning—final spec should pass your compression, drop, vibration, and humidity tests.

Use Cases (What Each Material Does Best)

Chipboard (Folding Carton) Priorities

  • High-fidelity printing: cosmetics, nutraceuticals, CPG sleeves
  • Precision folding & inserts: trays, dividers, carded sets
  • Slip sheets / layer pads: dense, flat, automation-friendly
  • Retail multipacks: light items that don’t need shipping-grade walls

Corrugated Cardboard Priorities

  • E-commerce shippers & mailers: from 6×6×6 to 24×24×24 and beyond
  • Heavy/fragile: glass, ceramics, appliances, electronics
  • Pallet/LTL: stacking strength, strap channels, honeycomb decks
  • Returns & reverse logistics: durability with clean label zones

The Winning Combo

  • Chipboard inner + Corrugated outer: premium unboxing + low damage + easy recycling. Add molded-pulp/corr inserts to keep movement ≤3 mm after close.

Cost & Sustainability (Total Cost of Ownership, Not Just Sheet Price)

  • TCO math: material + converting labor + freight (dimensional weight) + damage/returns + handling at DC and stores.
  • Chipboard: lower unit material for light retail packs; watch damage if used as shipper.
  • Corrugated: higher sheet mass but lower damage and better stacking; often cheaper per delivered, intact unit.
  • Recyclability: both are broadly recyclable; stay mono-material paper, use water-based coatings, and print a simple recycling icon + one-line disposal note.
  • Carbon & logistics: right-sized corrugated + chipboard inner trays frequently beats oversized single-material packs on freight and waste.

Decision Flow — Three Questions to Lock Your Spec

  • Is this going to be stacked, shipped, or handled in rough LTL lanes?
    • Yes → Corrugated (consider double-wall for big/tall/long)
  • Is this primarily a shelf-selling, high-print piece with light contents?
    • Yes → Chipboard (with an outer corrugated shipper)
  • Is the product fragile, sharp-edged, or off-center in weight?
    • Yes → Add corr insert / molded pulp / honeycomb pads; keep movement ≤3 mm

Practical Examples (Playbooks You Can Reuse)

  • Beauty gift set: chipboard folding carton with foil + pulp tray inside a B-flute mailer → premium look, safe parcel trip.
  • Kitchenware ceramic mug (2-pack): chipboard inner divider + corrugated shipper with corner pads → no face-to-face impact.
  • Consumer electronics accessory kit: chipboard carded tray + E-flute printed sleeve inside C-flute shipper → retail polish + protection.
  • Small appliance (countertop): C-flute shipper + honeycomb top/bottom + strap channels → LTL-ready with clean label panel.

FAQ

Is chipboard the same as cardboard?
No. “Cardboard” is a loose term. In shipping contexts it usually means corrugated cardboard. Chipboard is single-ply paperboard used for folding cartons, sleeves, trays, and pads.

Chipboard vs corrugated cardboard — which is better for shipping?
Corrugated. It’s engineered for compression, cushioning, and stacking. Use chipboard for retail presentation or as inner components, not as the main shipper for heavy/fragile goods.

Chipboard box vs cardboard mailer — how should I choose?
If the pack must sell on a shelf and the product is light, go chipboard; if it must survive a courier network, choose a corrugated mailer. Many brands use both—chipboard inside, corrugated outside.

Can chipboard be recycled like corrugated?
Yes, both are widely recyclable. Keep the pack mono-material paper and prefer water-based coatings. Avoid full-surface plastic laminations except for edge cases.

Get a Spec Pack You Can Act On

Send item dimensions/weight, route (parcel vs LTL/pallet), fragility notes, and any stack height limits. We’ll return Good/Better/Best options (chipboard caliper, corrugated flute/ECT, insert plan, sealing pattern) with cost deltas and a sampling timeline aligned to your launch.